Tip # 5 Sending Holiday Cards - Prepare & Purchase Early

Prepare your list of contacts early and make sure the information is up to date. You don't want to miss out on reaching your loyal customers and associates due to old or inaccurate information. Once you've prepared a list, be sure to maintain it throughout the year so it is ready to go for the following year. 

And you don't want to miss out on early savings ... prepare and purchase as early as possible!

Sue Anderson - Landmark Marketing Specialist

Tip #4 - How to pinch pennies this holiday season

No doubt every business knows just how tough it is to meet budget restrictions. What can be eliminated to make ends meet? If you are considering not extending a holiday greeting to your loyal customers, please reconsider! Reaching out to the people that help your business is so very important. Instead of not sending holiday cards at all, look at Landmark's Value Collection to represent your business beautifully with a colorful design, on a budget. A well-chosen sentiment and handwritten "thank you" go a long way in cementing those relationships and future sales.

Consider the added money-saving packages that are standard for all Landmark Collection cards - free personalization, complimentary envelopes and volume discounts.

 Sue Anderson - Landmark Marketing Specialist

Sending Holiday Cards Tip #3 - How to choose the perfect card!

 

Your business is successful because you are an expert on who your customers are and what they want  Keep this in mind when choosing your holiday cards.  Don't hesitate to order several different styles of cards to match your customers' personalities and lifestyle.

 

 

 

 

 

Fun and Lighthearted!

 

   .   
            A Message of Peace to showcase your company name

                                   

Show customers your commitment to the earth.

 

Sue Anderson - Landmark Marketing Specialist

     

Sending Holiday Cards Tip #2 - Postage

Make sure you have the proper postage for your holiday cards. Square holiday cards are popular, but do require extra postage. Also if you decide to send anything extra along with your card, you'll want to have it weighed to determine the correct postage. If you are in doubt at all, have the completed card/envelope weighed before mailing to ensure that cards aren't returned to you for insufficient postage or worse, delivered "postage due" to the recipient.

Order your holiday cards at least 3-4 weeks before the holiday (Thanksgiving, Christmas or New Year's). Then be sure to mail your holiday cards a minimum of 4 days before the holiday so they arrive in time.

Sue Anderson - Landmark Marketing Specialist

 

Sending Holiday Cards Tip #1 - Know Your Audience

How do you choose the right card?  Knowing your audience is the key. Keep in mind their religion, age, occupation and sense of humor.  Remember, ordering different designs to suit different people creates a more personal experience for the recipients. 

Landmark Collection lets you select greeting cards from a wide range of holiday sentiments to express a variety of ideas, from funny to thoughtful. Browse our site to learn more about the business greeting cards that can help you make your company memorable, or shop our great collection of select holiday cards and Christmas cards now.

  

 

 

 

"Know Your Audience!"  Sue Anderson, Landmark Marketing Specialist

 

All-American Gift

"... ask not what your country can do for you, ask what you can do for your country." - John F. Kennedy

As we celebrate Independence Day with picnics, parades & fireworks, please remember those that are currently serving in our armed forces. I have never had a close family member join the service until recently. In a few weeks we will be sending my nephew off to Afghanistan with a small family gathering. There will be hugs and well wishes surrounded by a sense of pride and concern.

For his parents, the next several months, including this holiday season will have a very different focus. They will be thinking more about the gift and cost of American Freedom rather than the gifts under their tree .. a yellow ribbon and flag will adorn their home rather than bells and twinkling lights. Christmas will be very different without everyone together.

If you, too, find your focus on the true All-American Gift, you have a beautiful choice for a holiday card & sentiment available through The Landmark Collection.

 

May the Spirit of the Holidays remind you of the strength and perseverance of our nation and its people.

 

 

Sue Anderson - Market ing Specialist

 

 

 

 

 

 

Too many card designs you like ... can't make that final choice?

If you're having difficulty making a final decision on your holiday card selection, I encourage you to request a few samples. Our business holiday cards are photographed for print in our catalogs and online images. They look just like the cards, but nothing compares to seeing & touching the real thing. Choose up to 5 of your favorite card designs, order each individually online or call customer service at 1-800-854-0390 to assist you. 

Your cards will arrive with printed sample copy and your package will include a special discount coupon to use with your next purchase.

 

Sue Anderson - Marketing Specialist

 

Recycled Greeting Cards - What does that really mean to you?

This year was the 40th Anniversary of Earth Day when Americans demanded cleaner water, cleaner air and a cleaner environment for future generations. We have much to celebrate, but we are challenged to continue our efforts. We all know buying paper products made from post-consumer waste is the right thing to do, but do we really know what that means to you?

Nearly 80% of the Landmark Collection Holiday Greeting Cards are made from paper containing from 10% to 100% post-consumer fibers. Post-consumer fibers are those end-products generated by consumers that have been separated or diverted from the solid waste system. The paper's manufacturer uses renewable energy resources such as wind poser, solar power, biomass and others.

Each time you choose recycled paper YOU ...

... HELP preserve forests by reducing the demand for wood

... HELP conserve resources and generate less pollution during the manufacturing process

... HELP reduce solid wastes by diverting usable paper form the waste stream. 

Find a great collection of eco-friendly holiday cards here:

http://www.landmarkcollection.com/Business-Holiday-Cards/EcoFriendly/index.cat

Sue - Marketing Specialist

 

  

5 tips to make your company photo card special!

 
I thoroughly enjoy receiving photo holiday cards from companies that I do business with and even companies that have serviced my home needs throughout the year. We do so much business remotely and through email, we never seem to get the chance to "put a face to the name". What better time of year to really connect on a personal level with clients, customers and business associates!

 

Here are 5 tips to follow when planning your company holiday photo card.

1. Seek a professional photographer ... there's nothing worse than a photo out of focus or poorly lit.

2. Pick a good location ... consider an area that may be a familiar part of your office or a unique building feature that the recipients can relate to.

3. Make it fun ... have the president or CEO wear a Santa hat for just a touch of humor.

4. Include action ... if you company has a signature production capability, show it.

5. Print & send ... choose a company that will reproduce a high quality photo card, adding personalization and a sentiment that speaks to your company image.

Here's a great example!

   
  

Sue - Marketing Specialist

5 things you should know before choosing your business holiday cards.

Looking for the perfect business holiday card? There are so many options available that it can be difficult to know where to begin. Here are 5 great tips to get you started! 

1 - Know your audience

2 - Know the image you want to convey

3 - Know your message

4 - Know and show your values

5 - Know your budget   

Read more about it ...

http://www.landmarkcollection.com/custserv_content.jsp?pageName=perfect_card

 

Sue - Marketing Specialist